Overview
Since the launch of the sixth-generation Camaro, there have been multiple Camaro models and trims come out without having a single piece of content to connect them all. The ZL1, SS, LT, LS, Convertible, 1LE, and RS...it can get really confusing really fast. Camaro also has a very wide range of customers, those just wanting a cool looking car and those deeply embedded in performance. We wanted to reintroduce Camaro as a Family of vehicles to show there's a Camaro for everyone.
In collaboration with the global team, we developed a global Camaro video to reintroduce Camaro as a Family showcasing the entire diverse portfolio of Camaro, from the high performance ZL1 to the base LT.
It's more than a lineup, it's a lineage...
Role
Concept
Art Direction
Art Direction
Director: Macgregor
