Overview
Working alongside Dave Muller, after months of teasing fans, we launched the reveal site letting fans experience every piece of refinement of the new Camaro while also developing a new look and feel for this refined sports car.
Role
Art Direction
UI/UX Design
UI/UX Design
Photographer: Tom Roche
Convertible Reveal
After revealing the new Camaro, we were tasked with revealing it's counterpart, the convertible. We decided the best way to do this was with an immersive 360 "VR" test drive experience. Fans could immerse themselves in the scenic driving experience using either Google Chrome or their smartphone.
Interior Video
Photography
Convertible Photography
